Hello, I’m Yael.
I’m a User Experience Designer and Researcher (MSc.) based in London.
My work focuses on understanding people, their needs, challenges, and behaviours and transforming those insights into impactful, real-world solutions.

With experience across B2B platforms, B2C products, and scalable SaaS tools, I specialise in identifying pain points, analysing data, and creating experiences that are both functional and deeply human-focused.

For me, creating meaningful solutions goes beyond problem solving. It’s about connecting with people, questioning assumptions, and designing experiences that truly make a difference.